"Wick" is one of England's oldest suffixes, meaning a place of trade or a specialised dwelling. Chiswick was a cheese wick. Gatwick was a goat wick. Framewick is, simply, a framing wick. A place where a particular craft is practised with care, and where something made by hand finds its way to your home.

We started here because getting something properly framed has always been more complicated than it should be. The trip to the shop, the wait, the moment you see the price and quietly wonder if you are paying for someone's entire rent on the high street. We thought it could be simpler than that.

So we made it simpler. Your frame arrives at your door within 10 days, ready to hang, and it will cost you considerably less than the framer on the high street. No trip. No measuring. No mild disappointment at the till.

We also believe that we are living through the greatest era of photography in human history. More moments are captured now than ever before, the walk on the moor, the birthday that snuck up on you, the holiday where everything went right. Almost all of them stay on a phone, unseen, slowly scrolling out of reach. Your walls are still waiting.

Framewick is for the Sunday evening when you pour a glass of wine, open your camera roll, and finally decide that this one deserves a wall. We want that to feel like a pleasure, not a project.

This is just the beginning. New frame styles, new materials, new colours, gallery wall collections, and a few things we are not quite ready to talk about yet. We are glad you are here for it.